Public Bath Project – Business Plan for Beginners

The Russian bathhouse has always been a popular holiday destination. After the large-scale closure of public baths built during Soviet times, private baths and saunas became widespread among city residents. With the growing popularity of baths, competition in this area is only increasing. The profitability of this business is estimated at 30-50%. Return on investment from 1-3 years (see also bathhouse business plan)

In contrast to common recommendations for placing a commercial bathhouse in buildings over 100 m2, we suggest considering the idea of ​​​​building a small complex consisting of several detached houses. Clients will be offered hourly rentals of sauna houses for up to 10 people.

How much money do you need to open a commercial bathhouse?

The construction of swimming pools, salt rooms and other complexes is not expected, since this costs additional investments, and the price of the project can rise to 3 million rubles and higher.

In our case, a mini-complex of three bathhouses will cost just over 1 million rubles. investment

• Bathhouse made of turnkey timber, 3 pcs. — from 700,000 rub.
• Administrative building - from 150,000 rubles.
• LLC registration, alcohol license. — from 60,000 rub.
• Connection to utility networks - from RUB 150,000.
• Other expenses - from 50,000 rubles.

Total - from RUB 1,110,000

Project Description

The goal of the project is the construction of a Russian bathhouse in the city of N with the subsequent rental of the complex. A small marketing study of several areas of the city revealed an insufficient number of Russian baths with decent service and quality of services provided.

To implement the project, it is planned to attract own funds in the amount of 300,000 rubles and borrowed funds (bank loan) in the amount of 680,000 rubles. In total, the total cost of the project is 980,000 rubles.

Economic indicators of the project implementation:

• Net profit per year = 479,800 rubles;
• Farm profitability = 45.9%;
• Project payback = 24 months.

Service list

• Hourly rental of a sauna house. Payment can be either per person or general, for example 800 rubles per hour for up to 10 people;
• Services of a massage therapist and steamer;
• Sale of bath accessories: brooms, soap, shampoos, sponges, etc.;
• Sale of soft drinks and alcoholic drinks, fast food, beer snacks.

Reservations can be made by phone or by prepayment.

Don’t forget to think through the issue of security, since sometimes the facility will be visited by rowdy groups who, after five glasses of beer, simply won’t want to leave the premises in time.

Step-by-step plan for opening a commercial bathhouse

Bathhouses can be built by a hired team, and the material can be purchased separately, or you can purchase a turnkey bathhouse, which will be ready for use in a few days. You can choose a variety of materials, from which they are not currently building: timber, logs, frame technology, sandwich panels, brick, brick + timber, etc. However, timber is considered the most economical and practical material.

A bathhouse made of turnkey timber measuring 4x6 meters will cost about 230 thousand rubles. The complex of three buildings will cost 690 thousand rubles. The capacity of one house is about 10 people. In this case, the room will include everything you need: a steam room and a washing room, a relaxation room.

Foundation

Before building the bathhouse itself, it is important to select and design the foundation. It plays an important role both as a base for the walls and as protecting the bathhouse from excess moisture.

The main types of foundation are strip, screw, monolithic and columnar. The choice of foundation depends on the size of the bathhouse, the number of floors, and the characteristics of the soil in the construction area.

Any soil is suitable for the construction of a strip foundation. It is necessary to take into account the dimensions of the bathhouse itself, as well as slopes and subsidence of the soil

It is important to consider how deep the water is. A strip foundation requires more time and effort to build, but it is perfect for heavy two-story baths

Excavation work for laying a strip foundation is necessary.

The screw foundation is suitable for any soil. It consists of steel piles with tips for screwing into the ground. Pile-pipes come in various diameters, solid or hollow, on which logs for the walls of the bathhouse are installed. Immediately after installing the piles, you can begin building the bathhouse.

Columnar foundations are often used for small wooden baths. It is often chosen by those who build a bathhouse with their own hands. The column foundation is very easy to install. Pillars made of wood, concrete or metal are located at the corners of the building and at the intersection of walls. However, such a foundation is not suitable for massive and heavy baths.

Monolithic foundations are often used for the foundation of large baths and in construction from heavy materials. It provides a reliable basis for the structure and protects against subsidence and moisture. A monolithic foundation is a continuous layer of cement and crushed stone.

Separately, it is necessary to consider the foundation for the stove. If the total weight of a brick kiln is equal to or more than 750 kg, then a separate foundation for such a kiln is necessary. The weight of a brick stove is calculated by the formula: multiply the volume of the stove by 1350 kg. A rubble concrete foundation is suitable for a brick kiln. It should be higher and deeper than the foundation of the bathhouse. To build a rubble concrete foundation, you must first build a foundation pit. Its bottom is filled with crushed stone and compacted. Next, you need to make wooden formwork around the perimeter of the pit and treat it with hot bitumen. Ruberoid is suitable for this. Next, large and small stones are poured into the pit.

The next layer is cement and sand in a ratio of 1: 3. After a day, you need to cover it again with stones and fill it with cement-sand mortar. Repeat the layers every subsequent day until the top level of the foundation is reached. A week after the foundation is ready, you can begin to build a brick oven on it.

How to choose equipment for a bath

Since such objects are fire hazardous and inspection authorities place increased demands on them, the bathhouse design is developed according to the recommendations of the fire inspection and SES. The set of rules is contained in SNIP II - L 13-62. During the construction of the premises, ventilation hatches must be provided. Walls must be sheathed with hard wood that has not been treated with flammable substances.

It is better to make the interior lining of the room from linden. The rest room must be equipped with benches, a table and a TV. It is also necessary to have an administrative room where the bar, cash desk and staff will be located.

Building a complex is one thing. An equally complex procedure is connecting communications. In this case, you will need “full stuffing”: gas, water, electricity, sewerage. It’s good if the site is already prepared and all communications are connected.

And if not? With water and sewerage everything is more or less clear, but with gas and electricity it’s not so simple. The cost of connection in this case is difficult to determine, and the connection time is frightening - from 6 months or more.

It all depends on the remoteness of pipelines and power lines, as well as on the “appetite” of network companies. Ultimately, the cost of this stage can be from 100 thousand rubles. and higher.

Primary activity

So, the steam room includes the provision of services for water procedures, namely steaming the client with water and steam. Sometimes this mechanism may change, for example, using a different water temperature. Vaping tanks also range from large vats and booths to huge public spaces.

Additional services:

• low alcohol bar;
• hookah;
• fruit cocktails.

Recruitment

Problems may also arise at the stage of searching for a workforce. As a rule, wages in such a business are not high, so people are not willing to follow advertisements. Be that as it may, the bath complex needs: an administrator, maintenance personnel and security guards.

If we want to provide additional services, then we need to find more massage therapists, steamers, and even hairdressers. By the way, it is better to hire a massage therapist on a permanent basis and combine his work with the duties of a steamer.

For a small bathhouse complex, the following staffing schedule is suitable:

The total payment fund will be about 70 thousand rubles per month.Marketing

Bath business, owner reviews

It would be wrong to treat this type of business as an easy way to make money. Most owners are faced with problems that can only be solved with tempered character and endurance.

Alexey Semenovich, owner of the bath complex, 65 years old, Chita

At first, you had to, as they say, live in the bathhouse; the number of equipment breakdowns after launch exceeded the calculated norms several times. Then they assigned one person to the steam room, stoves and water supply, who was paid bonuses from the repair fund. Within a week the breakdowns stopped. The invested money pays off no earlier than in 13-14 months.

Alexander Vladimirovich, bathhouse complex “Russian Bath on Water”, 48 years old, Belgorod

At first, the business was killed by the off-season drop in demand. In summer there were 2-3 times fewer clients than in winter. We resolved the issue by building a small public bathhouse at a reduced rate with an outdoor swimming pool. As a result, it was possible to increase the summer load to 70% of the winter load.

Boris Iosifovich, bath complex “My Bath”, 52 years old, St. Petersburg

The bathhouse business has two problems - increased heat consumption in winter and the lawlessness of officials. The first was solved by installing two pellet boilers of different power. The second problem, related to the dominance of “free” clients, can only be solved by closing the establishment.

Advertising and promotion

Promoted baths with good service are booked several weeks in advance. Achieving high traffic is the main “bread” of this business. Increasing competition in the bath business every year requires the entrepreneur to regularly search for tools to promote his business.

The most common methods include:

• Advertising in the media;
• Creation of a website and social pages. networks;
• Carrying out regular promotions. For example, when ordering a bathhouse for 8 people or more, you get 1 hour free;
• Planning a flexible system of discounts, including for regular customers;

Current expenses

To ensure the normal operation of the bath, it is necessary to purchase bath attributes and consumables. Current expenses will be associated with the acquisition and payment of:

• Firewood.
• Utilities.
• Laundry service.

The sales plan for services is calculated taking into account the influence of the seasonal factor. As a rule, starting from the end of spring, fewer and fewer clients use the bathhouse services. Sales of services increase in the fall and reach their peak in winter, especially during the holidays.

The popularity of the bath complex and its recognition have a significant impact on the number of visitors.

Based on this, the predicted occupancy volume of the bathhouse will be:

• During the first year of operation: 35-40%.
• Second: 45-50%.
• Third: 65-70%.

How much can you earn from bath services?

The most important thing is not to “overdo” the price of the service, but also not to make it too low. The hourly price for renting a sauna house depends on many factors:

• Presence of competitors;
• Solvency of the population;
• Availability of additional services.

As a rule, the price in many regions of Russia ranges from 100 to 600 rubles per hour per person. Or the entire complex is rented, then the price ranges from 700 to 1500 rubles, regardless of the number of people.

The main revenue of the bathhouse, as a rule, comes on weekends. One bath house is open for 10 hours these days. Peak attendance is Saturday. On average, companies consisting of 4 people will rent a bathhouse. This means that about 40 people will visit the bathhouse in one day off. With an average bill of 200 rubles per visitor, the revenue from one bathhouse will be: 200 * 40 = 8,000 rubles. From three bathhouses: 24,000 rubles for one day off. There are 8 days off per month (Saturday and Sunday). Total 24,000 rub. * 8 days = 192,000 rubles per weekend per month.

Weekdays cannot boast such traffic. Therefore, all 5 weekdays will bring only 50% of the revenue for 2 weekends. Total: 96,000 rubles.

Part of the proceeds will come from the sale of alcoholic beverages, snacks, brooms, and steam services. Let's take the minimum - 30,000 rubles. per month.

Total monthly revenue will be 318,000 rubles.

Monthly expenses

• Zar. fee - 70,000 rubles.
• Utilities - 60,000 rub.
• Taxes - 20,000 rubles.
• Contributions to extra-budgetary funds - 21,000 rubles.
• Purchase of goods - 20,000 rubles.
• Material costs and repairs - 15,000 rubles.
• Others - 20,000 rub.

Total - 226,000 rubles. per month

Establishment business planning

For stable and profitable operation of the sauna-bath, a load of at least 70% of the staff is required. Since the status of the establishment is a public or people's bathhouse, the ticket price cannot be high. 2 hours are allotted for visiting the sauna; in just 8 hours, one business bathhouse will provide a bath for 80 to 160 people.

The bathhouse design provides for:

• Two steam rooms - a sauna of 9 m2 and a Russian steam room of 12 m2;
• Locker room and dressing room with a total area of ​​30 m2;
• Washing compartment plus two bathrooms – 30 m2.

In total, this turns out to be 80-90 m2 for 20 people, or 180-200 m2 for a bathhouse project for 40 people.

For your information! The resulting calculations for the required area are often used when drawing up an estimated business plan as the main argument for the calculations.

It is believed that the construction of 1 m2 will require an investment of $1,000. In this case, setting up a business based on a public bathhouse will require up to $180 thousand.

What documents are needed to open

First, you will need to register either as an individual entrepreneur or a legal entity.

The first method of organization is not only less expensive, but also takes minimal time. Here we need:

• submit an application in the prescribed form;
• attach a receipt for payment of the state fee to the application;
• photocopies of all pages of the passport of a citizen of the Russian Federation;
• application for transition to a simplified taxation system or UTII.

In addition to the above documents, you will need:

• agree with the sanitary and epidemiological station and the fire service on the suitability of the premises for use as a commercial bathhouse;
• develop and approve a program for sanitary and industrial control with the relevant executive authority;
• conclude agreements for disinfection, deratization, disinfestation;
• contract for regular maintenance of the ventilation system;
• agreement for the removal and disposal of waste, including fluorescent lamps;
• agreement for the provision of services for washing bath accessories.

A place under the sun

The location where the building will be located should be chosen not on a busy street in the center, but in a huge residential area. The most economical option would be to rent or buy an abandoned building and convert it into a bathhouse or sauna. If there is a gym, fitness center or hotel nearby, then this is one of the ideal places, and the establishment will already have a clientele, and you won’t have to spend a lot of money on advertising campaigns.

It would be good if there were no saunas and baths in the area that could create competition. When there is a children's entertainment center, several cafes and a restaurant nearby, this guarantees an additional flow of customers.

It is possible to refurbish an old abandoned building

The premises should have: a relaxation room, a swimming pool, a shower cabin, 2 small rooms for a couple of vacationers, a utility room, a toilet and a billiard room. There will be a guarded parking lot near the bathhouse. A business plan for a sauna is created under the following conditions: the total number of people is 10, the pool is 12 m3, the total area is 80 m3.

Do I need a permit to open a commercial bathhouse?

As such, a license for this type of activity is unnecessary if the owner does not intend to sell alcoholic beverages.
The only thing that is necessary is to obtain permission from the sanitary and epidemiological station and the fire inspectorate. Without their approval, it will be impossible to legally start doing business. Professional business plans on the topic:

• Bathhouse business plan (39 sheets) - DOWNLOAD ⬇
• Business plan for a massage parlor (35 sheets) - DOWNLOAD ⬇
• Solarium business plan (34 sheets) - DOWNLOAD ⬇

Peculiarities

Depending on the needs of the customer, modern construction companies offer a variety of projects - from compact one-story 3x3 houses to two-story spacious bathhouses with a swimming pool, bathroom, terrace and gazebo, in addition to the main premises - a washing room and a steam room. The bathhouse can be a separate building on the local area, or it can have a common roof with the house or be connected to it by a covered gallery.

A modern bathhouse is built from the usual wooden beams or logs, but also from expanded clay blocks, SIP panels, bricks and other materials. The choice of possible options is so wide that you can choose a project that 100 percent satisfies all your requirements and budget. It is necessary that the bathhouse also meets safety rules (primarily fire safety), GOST, building codes and regulations (SNiP).